We are pleased to announce Mission Lotería is introducing an expansion onto 16th Street that features new game pieces created by artists from the American Indian Cultural District (AICD). This special addition of 16th Street and AICD to the shop-local game highlights the unique cultural identity of the 16th Street area in the Mission District.

The icons created by American Indian artists pay homage to American Indian history along 16th Street.

American Indian history along 16th street, Mission

New Mission Lotería icons created by American Indian artists pay homage to American Indian history along 16th Street!

1 LA MATRIARCA (The Matriarch) features the profile of an American Indian woman, with the San Francisco Bay in the background. She symbolizes matriarchy and is #1 for the significance that she is the first, and gives birth to all.

4 LA RUEDA DE MEDICINA (The Medicine Wheel) Represents the four directions, all peoples of the world and the following elements: air, water, fire, and earth.

29 CULTURAS NATIVAS DE CALIFORNIA (Native Cultures of California) showcases culturally significant and crucially important traditional items of the diverse Native Peoples of California.

32 LA SALVIA (Sage) Highlights a California white sage bundle, a sacred traditional medicine of American Indians of California and across Turtle Island. It is endangered due to overharvesting and mass commodification.

AICD logo

We acknowledge that San Francisco (Yelamu) and the Mission District are located on the unceded ancestral homeland of the Ramaytush Ohlone, the original inhabitants of the San Francisco peninsula and an integral and active community in the City.


Shop. Play. Win!

Mission Lotería is a “shop small, support local” initiative that combines local art, small businesses and our love for Lotería with imagery inspired by the Mission District of San Francisco.

To play, simply shop at participating businesses and collect a Mission Lotería sticker with your purchase. You can find out what businesses are participating and where to get a tabla (game board) by clicking on our Business Directory.

Join us for one of our monthly events (dates listed above) to redeem your tabla for raffle tickets and win cash prizes, gift cards and merchandise! Events are all family friendly and are typically on Saturday or Sunday afternoons.

Using imagery inspired by the Mission, local artists are recreating game pieces for this shopping campaign with original icons like “El Muni,” “El Super Burrito” and “Las Muralistas.” These icon stickers reflect the Mission District and pay homage to the various cultures that represent the neighborhood.

The #MissionLotería campaign aims to engage residents and visitors, and urges them to invest in and celebrate the rich culture in the Mission.

Mission Lotería is a campaign in partnership with the SF Office of Economic and Workforce Development (SF OEWD), the Mission Economic Development Agency (MEDA), Calle 24 Latino Cultural District, the American Indian Cultural District and Trending Socials Marketing Agency.

Where can I get the sticker game pieces?

Get your stickers, with purchase, at any participating businesses along Mission Street.

What is Mission Lotería?

Mission Lotería is a “shop local” initiative to help bring shoppers to Mission Street!

“Lotería” is a bingo-style game that is very popular across Latin America. We’ve added our own Mission District twist! San Francisco based artists have designed original pieces for the campaign- these unique pieces are the icons that make up our game boards. There are 10 different game board versions!

Mission Lotería is in partnership with the San Francisco Office of Economic Workforce Development (SFOEWD), Mission Economic Development Agency (MEDA), Calle 24 Latino Cultural District and Trending Socials, Social Media Marketing Agency.

How do I Play?

To play, get your tabla (gameboard) from any of the businesses and organizations listed below. Shop at participating small businesses along Mission Street. You will receive a sticker icon for your gameboard with each qualifying purchase. The object of the game is to collect as many sticker icons as you can on your game board. Each qualifying play gets you a raffle ticket. A fully completed board gets you the most tickets!

Where Can I Get a Tabla?

Grab your game board or ‘tabla’ at any of the following locations listed in the directory below:

Mission Lotería Winners