Mission Lotería is Back!
Shop. Play. Win!
Shop your favorite merchants along the Mission Street corridor and collect various different icons (stickers) to complete your #MissionLotería gameboard.
Using imagery inspired by the Mission, local artists are recreating game pieces for this shopping campaign with original icons like “El 14 Muni,” “El Super Burrito” and “Las Muralistas.” These icon stickers reflect the Mission District and pay homage to the various cultures that represent the neighborhood.
The #MissionLotería campaign aims to engage residents and visitors, and urges them to invest in and celebrate the culture in the Mission. The game uses the popular Latin American bingo game called Lotería and adds a local twist to it.
What is Mission Lotería?
Mission Lotería is a “shop local” initiative to help bring shoppers to Mission Street!
“Lotería” is a bingo-style game that is very popular across Latin America. We’ve added our own Mission District twist! San Francisco based artists have designed original pieces for the campaign- these unique pieces are the icons that make up our game boards. There are 10 different game board versions!
Mission Lotería is in partnership with the San Francisco Office of Economic Workforce Development (SFOEWD), Mission Economic Development Agency (MEDA), Calle 24 Latino Cultural District and Trending Socials, Social Media Marketing Agency.
How do I Play?
To play, get your tabla (gameboard) from any of the businesses and organizations listed below. Shop at participating small businesses along Mission Street. You will receive a sticker icon for your gameboard with each qualifying purchase. The object of the game is to collect as many sticker icons as you can on your game board. Each qualifying play gets you a raffle ticket. A fully completed board gets you the most tickets!
Where Can I Get a Tabla?
Grab your game board or ‘tabla’ at any of the following locations along Mission Street:
2221 Mission Street, San Francisco, CA 94110
Mission: Comics & Art
2250 Mission Street, San Francisco, CA 94110
Cafe de Olla
2301 Mission Street, San Francisco, CA 94110
2420 Mission Street, San Francisco, CA 94110
Mission Wellness Pharmacy
2424 Mission Street, San Francisco, CA 94110
2512 Mission Street, San Francisco, CA 94110
2644 Mission Street, San Francisco, CA 94110
2751 Mission Street, San Francisco, CA 94110
Werk Salon, Inc.
2867 Mission Street, San Francisco, CA 94110
Casa Guadalupe Grocery
2909 Mission Street, San Francisco, CA 94110
Where can I get the sticker game pieces?
Get your stickers, with purchase, at any participating businesses along Mission Street. Stay tuned for a full list of participating businesses and their icons, coming soon.