Ivory Pear

Owner: Priscilla Cedillos
Business: Ivory Pear
Address: 2301 Mission St.
Category: Retail
Type: Clothing

San Francisco native Priscilla Cedillos, the daughter of immigrants from El Salvador, was a pharmacy technician on the fast track to success. Cedillos had quickly worked her way up to a supervisory position and her career was burgeoning. Yet something felt off. Cedillos needed to be true to her passion, which was design and fashion. She longed to do something with what she learned at art school in Los Angeles, where she studied interior design.

Cedillos first defined her market, which sge determined to be a 25- to 35-year-old career-driven businesswoman.

“She is a plus-sized woman who is not afraid to show off her curves and wear bold colors in sizes 1X to 3X. She owns who she is,” states Cedillos of her target client.

Cedillos named her business Ivory Pear and initially created an online retail store, which she developed herself. Explains Cedillos of her business’ name: Ivory is a delicate color that many refuse to associate with curvy women. A pear is a beautiful shape that many plus-sized women represent. Our fusing the two together allows our customers to freely express their style … no matter what the tag says.

Cedillos’ shop showcases items handpicked by the owner. There is nothing in the store that the young fashonista has not worn herself, translating to her basically being a personal shopper for her customers.

Ivory Pear’s space also features a wall with positive affirmations for women to embrace their plus-sized body. Cedillos wants her customers to know that they are just as pretty as that model on the catwalk.

Bestsellers are dresses, with sales of cocktail gowns majorly picking up around the holidays.

Shop local in the Mission so small businesses, like Ivory Pear, can thrive.

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